Mary AI is here
Mary AI is here
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Samsung Australia
Samsung was launching an updated range of devices, all powered by its impressive new Galaxy AI technology. But by mid-2024 the term “AI” had become so ubiquitous that we needed to show just how game-changing Samsung's technology could be.
We modified the global line “Galaxy AI is here” because Galaxy AI is so powerful it’s as if it were made for the very person using it - who fortunately for us - was Australian football superstar Mary Fowler.
This aired right as Mary was in the spotlight, during the 2024 Summer Olympic Games.
Plus, three cut downs, focusing on specific features.
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